Introduction

Playbook is a comprehensive solution to your content planning challenges, built and backed by the Associated Press and designed with newsrooms in mind — including our own. With this new web-based software, your newsroom can collaboratively plan your content calendar, monitor coverage assignments and track resources. A single view into that activity can help you improve efficiency and prioritize your coverage to increase output across any channel.

How it works

Finally, coverage plans across your organization are available to your entire team in a single shared location. No more duplication of efforts; no more consumer tools for newsroom use; no more missed stories or misapplied expense.

Playbook gives decision makers and newsroom users access to create and view day-of and future coverage plans for every format, helping editors prioritize coverage and reporters manage assignments. As a fully supported SaaS solution, it’s easy to get started.

Less time making plans means more time telling the stories that will grow your audience. With Playbook you can:

• Increase the output of journalists.
• Select and cover the most compelling news.
• Allow fluid team collaboration, coordination and communication.